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April showers

Perk up dull days with Insane In The Rain's fun-all-over jackets – made entirely of recycled plastics.

Abstaining from chocolate, temperatures are in double digits but it’s still sodding raining. Situation normal for April, right? OK it has pretty much rained every day so far this year, but who’s counting?

Anyhoo, I’ve found a cool anorak (yes there is such a thing, naysayers) made from recycled plastic, it’s cut to hide the few extra Easter pounds and comes in a range of stylish prints. Great for festivals and helps kids spot you in a National Trust throng.

Insane In The Rain, Phoenix Rain Jacket

Insane In The Rain, Phoenix Jacket, £95

Introducing Insane In The Rain‘s crazy colourful rain jackets. Cut for an oversized fit and guaranteed to turn heads on the greyest of spring days, these lightweight rain macs turn a practical purchase into pure fashion pleasure.

Choose from pastel-hued geometrics, pop art prints, electric florals, contemporary camo or polka dots. All will keep you dry; all will make you smile.

Insane In The Rain Kindness and Dream waterproof Jackets, £95

Insane In The Rain Kindness and Dream Jackets, £95

This burgeoning new brand was launched just last year by globetrotting, ocean-loving brother and sister duo, Hannah and Jack Edwards – and it’s all about style with soul.

The fabric for their jackets is produced by expert, eco-manufacturers in Taiwan (a forward thinking nation when it comes to recycling) and each of their eye-catching toppers is made using 17-23 recovered and recycled plastic bottles.

Insane In The Rain Earth Jacket

Insane In The Rain Earth Jacket, £95

Hannah is at the creative helm designing all the label’s original prints, often in collaboration with other artists and graphic designers and she firmly believes that rain is no reason to be dull.

She must be on to something, as her ‘happy jackets’ are now stocked in trend-setting boutiques from East London (Merchantile) to Porth (Roo’s Beach). Look out for them on the festival circuit this summer. What could be better for a rainy British gig!

Insane In The Rain Mini Kindness Jacket £65

Insane In The Rain Mini Kindness Jacket £65

Insane In The Rain Mini Phoenix Jacket £65

Insane In The Rain Mini Phoenix Jacket £65

Insane In The Rain also makes mini macs for your small folk and men’s jackets too, so the whole family’s covered. And we’ll all see you coming!

Find more ideas here


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