Berkshire


<p>These days it seems like every celebrity from A-Z is slinging some kind of product, but who are the big hitters? And most importantly: do they pass the Muddy litmus test? Armed with&nbsp;<a rel="noreferrer noopener" href="https://www.money.co.uk/mortgages/hottest-celebrity-brands" target="_blank">a new study</a>&nbsp;revealing the most popular celebrity brands of the past year, here’s what you need to put on your birthday list.</p>



<h2 class="wp-block-heading">1. KANYE WEST’S YEEZY</h2>



<figure class="wp-block-image"><img decoding="async" src="https://muddystilettos.co.uk/wp-content/uploads/2022/02/yeezy.jpg" alt="" class="wp-image-52342" /><figcaption>Instagram /&nbsp;<a href="https://www.instagram.com/YeezyMafia/" target="_blank" rel="noreferrer noopener">@yeezymafia</a></figcaption></figure>



<p>Kanye’s been busy lately: in between getting papped with his new girlfriend, donning&nbsp;<a rel="noreferrer noopener" href="https://www.google.co.uk/search?q=kanye+west+quadruple+denim&amp;tbm=isch&amp;sxsrf=APq-WBuerK372K84fgDEwC1c9W3wE-0rNg%3A1643891091429&amp;source=hp&amp;biw=1236&amp;bih=742&amp;ei=k8n7YYvSF9OUgQa3yo74Cg&amp;iflsig=AHkkrS4AAAAAYfvXo8nOJxY9V74k9lbIXENoYT1E4u5v&amp;ved=0ahUKEwjL57TEw-P1AhVTSsAKHTelA68Q4dUDCAY&amp;uact=5&amp;oq=kanye+west+quadruple+denim&amp;gs_lcp=CgNpbWcQAzoHCCMQ7wMQJzoICAAQgAQQsQM6BQgAEIAEOgsIABCABBCxAxCDAToECAAQAzoGCAAQCBAeOgQIABAeOgQIABAYOgYIABAKEBhQAFjDIWC7I2gAcAB4AYAB3wGIAdUUkgEGMTguNS4zmAEAoAEBqgELZ3dzLXdpei1pbWc&amp;sclient=img#imgrc=2a-4eZtkCuHxUM" target="_blank">quadruple (!) denim</a>, and changing his name to the rather punchy “Ye”, he’s officially ranked as the number one most popular celebrity clothing brand of the past year. Thanks to 3.2 million&nbsp;<a rel="noreferrer noopener" href="https://www.instagram.com/YeezyMafia/" target="_blank">Insta followers</a>&nbsp;and 32.8 million searches,&nbsp;<a rel="noreferrer noopener" href="https://yeezymafia.com/" target="_blank">Yeezy</a>&nbsp;was six times more talked about than Rihanna’s Savage X Fenty in 2021. The products are almost impossible to get hold of — think odds of 2000/1 just to get a ‘Yeezy raffle ticket’, which lets you purchase a single pair of trainers — and have an absolutely crazy resale value. That’s business, baby.</p>



<h2 class="wp-block-heading">WHAT’S FOR SALE</h2>



<figure class="wp-block-image"><img decoding="async" src="https://muddystilettos.co.uk/wp-content/uploads/2022/02/yeezy-trainers.jpg" alt="" class="wp-image-52341" /><figcaption>Instagram /&nbsp;<a rel="noreferrer noopener" href="https://www.instagram.com/YeezyMafia/" target="_blank">@yeezymafia</a></figcaption></figure>



<p>Veering wildly between absolutely hideous and kind of cool, the Yeezy range really keeps you guessing. On the one hand: thick, mud-coloured sliders (swamp chic?) and on the other a strangely appealing Martian take on Crocs. If you’ve always wanted to wear an alien jellyfish on your foot, this is the shop for you.</p>



<h2 class="wp-block-heading">THE MUDDY VERDICT</h2>



<p>The God complex of it all is just a bit of a turn-off. Pretentiously designed trainers you haven’t a hope in hell of actually buying (or running in for that matter)? Sorry, it’s a no from us,&nbsp;<em>Ye.</em></p>



<h2 class="wp-block-heading">2. GWYNETH PALTROW’S GOOP</h2>



<figure class="wp-block-image"><img decoding="async" src="https://muddystilettos.co.uk/wp-content/uploads/2022/02/goop.jpg" alt="" class="wp-image-52338" /><figcaption>Instagram /&nbsp;<a href="https://www.instagram.com/gwynethpaltrow/" target="_blank" rel="noreferrer noopener">@gwynethpaltrow</a></figcaption></figure>



<p>Obviously&nbsp;<a rel="noreferrer noopener" href="https://goop.com/gb-en/" target="_blank">Goop</a>&nbsp;has to be on this list. Gwyneth Paltrow’s wellness empire is officially&nbsp;<em>the</em>&nbsp;most popular celebrity wellness brand of the past year, with 2.9 million searches and 1.7 million&nbsp;<a rel="noreferrer noopener" href="https://www.instagram.com/goop/" target="_blank">Instagram followers</a>. That’s 34 times more popular than runner-up brand&nbsp;<a rel="noreferrer noopener" href="https://doahappydance.com/" target="_blank">Happy Dance</a>&nbsp;(by&nbsp;<em>Frozen&nbsp;</em>and&nbsp;<em>The Good Place</em>‘s Kristen Bell). Kooky and occasionally controversial, Goop’s famous as a purveyor of vagina eggs and bonkers alternative medicine, as well as plant-based skincare. Anyone else kind of tempted by a vagina candle?</p>



<h2 class="wp-block-heading">WHAT’S FOR SALE</h2>



<figure class="wp-block-image"><img decoding="async" src="https://muddystilettos.co.uk/wp-content/uploads/2022/02/goop-vibrator-necklace.jpg" alt="" class="wp-image-52337" /></figure>



<p>Here’s some thinking outside the box for you: next time your outfit is missing a certain&nbsp;<em>je ne sais quoi</em>, how about this vibrator necklace? That’s right, this is a&nbsp;<a rel="noreferrer noopener" href="https://goop.com/crave-vesper-vibrator-necklace/no-size/p/" target="_blank">VIBRATOR NECKLACE</a>. Okay, sure, it’s surprisingly chic, but it’s still a gold-plated sex toy on a chain. What do you say when someone asks about it? “This old thing? Just a little something to bring me joy…”</p>



<h2 class="wp-block-heading">THE MUDDY VERDICT</h2>



<p>Mad as a hatter, but good for entertainment. If you take the skincare and leave the&nbsp;<a rel="noreferrer noopener" href="https://goop.com/gb-en/konmari-tuning-fork-clear-quartz-crystal/p/" target="_blank">£70 quartz tuning forks</a>&nbsp;(for making a sound “like clarity feels”, obviously), Goop gets a wry Muddy pass.</p>



<h2 class="wp-block-heading">3. KIM KARDASHIAN’S SKIMS</h2>



<figure class="wp-block-image"><img decoding="async" src="https://muddystilettos.co.uk/wp-content/uploads/2022/02/skims.jpg" alt="" class="wp-image-52340" /><figcaption>Image: Skims</figcaption></figure>



<p>With 12 million searches a year since its 2019 debut and 3.7 million&nbsp;<a rel="noreferrer noopener" href="https://www.instagram.com/SKIMS/" target="_blank">Insta followers</a>, Kim Kardashian’s clothing and lingerie brand&nbsp;<a rel="noreferrer noopener" href="https://skims.com/" target="_blank">Skims</a>&nbsp;is eighth in the ten most popular celebrity brands of the last year. Sure, there’s some cute stuff — it’s an appealing medley of comfy and sexy — but, let’s be real, the outfits are almost entirely unforgiving of the squidgy belly. On Kim K and her models it’s sexy and shapely, on us it’s squashy sausage casing.</p>



<h2 class="wp-block-heading">WHAT’S FOR SALE</h2>



<figure class="wp-block-image"><img decoding="async" src="https://muddystilettos.co.uk/wp-content/uploads/2022/02/skims-babygro.jpg" alt="" class="wp-image-52339" /></figure>



<p><em>Buy this and you, too, can look like a Polly Pocket doll.</em>&nbsp;For real: can someone please tell us&nbsp;<a rel="noreferrer noopener" href="https://skims.com/products/soft-lounge-button-up-henley-onesie-bubble-gum" target="_blank">when we’re expected to wear this</a>? If even the&nbsp;<em>model</em>&nbsp;can’t make a strange, skintight adult baby-gro with nursery-style buttons look sexy, what hope is there for the rest of us? Also, how do you pee? Staggeringly, this item is already sold out in almost every size.</p>



<h2 class="wp-block-heading">THE MUDDY VERDICT</h2>



<p>You won’t be catching us in a&nbsp;<a rel="noreferrer noopener" href="https://skims.com/products/sheer-sculpt-catsuit-onyx" target="_blank">sheer sculpt catsuit</a>&nbsp;anytime soon, that’s for sure — but we can’t begrudge the 20-year-olds for flaunting a bit of sauce about the house. As you were, Skims.</p>



<h2 class="wp-block-heading">4. RIHANNA’S SAVAGE X FENTY</h2>



<figure class="wp-block-image"><img decoding="async" src="https://muddystilettos.co.uk/wp-content/uploads/2022/02/rihanna-savage-x-fenty.jpg" alt="" class="wp-image-52401" /><figcaption>Instagram /&nbsp;<a rel="noreferrer noopener" href="https://www.instagram.com/badgalriri/" target="_blank">@badg</a><a href="https://www.instagram.com/badgalriri/" target="_blank" rel="noreferrer noopener">a</a><a rel="noreferrer noopener" href="https://www.instagram.com/badgalriri/" target="_blank">lriri</a></figcaption></figure>



<p>A lingerie brand that champions inclusivity,&nbsp;<a rel="noreferrer noopener" href="https://www.savagex.co.uk/" target="_blank">Savage X Fenty</a>&nbsp;by (now&nbsp;<a rel="noreferrer noopener" href="https://www.instagram.com/p/CZfyFxOpIkF/" target="_blank">pregnant</a>!) Rihanna is the tenth most popular celebrity brand (across all categories) of the past year. That’s down to 5.4 million searches and 4.7 million followers&nbsp;<a rel="noreferrer noopener" href="https://www.instagram.com/savagexfenty/" target="_blank">on Insta</a>&nbsp;— on top of a further 10.2 million Insta followers and 6.6 million searches a year for sister brand&nbsp;<a rel="noreferrer noopener" href="https://fentybeauty.com/" target="_blank">Fenty Beauty</a>. With both brands pointedly catering to a range of sizes and skin tones, it’s good to see that inclusivity sells (and&nbsp;<em>sells</em>). Think it’s safe to say Rihanna can head off onto maternity leave without too many concerns.</p>



<h2 class="wp-block-heading">WHAT’S FOR SALE</h2>



<figure class="wp-block-image"><img decoding="async" src="https://muddystilettos.co.uk/wp-content/uploads/2022/02/savage-x-fenty.jpg" alt="" class="wp-image-52402" /></figure>



<p>Shouldn’t everyone’s partner own a&nbsp;<a rel="noreferrer noopener" href="https://www.savagex.co.uk/shop/glossy-flossy-crop-top-sq2251146-6036-12772666" target="_blank">mesh super-cropped top</a>&nbsp;with pec-cleavage? Alas, you’ll have to knit your own, this one’s completely sold out. And the&nbsp;<a rel="noreferrer noopener" href="https://www.savagex.co.uk/shop/glossy-flossy-garter-skirt-li2250528-6036-12771604" target="_blank">cheeky number</a>&nbsp;on the right? We’ll respect the confidence from the comfort of our Bridget Jones knickers, thank you very much.</p>



<h2 class="wp-block-heading">THE MUDDY VERDICT</h2>



<p>Exposed butt cheeks and bright mesh tops aside, Savage X Fenty sells some genuinely gorgeous lingerie. Add in the fact that it caters for all, and you’ve got a full Muddy seal of approval.</p>



<h2 class="wp-block-heading">CELEB BRANDS THAT ALSO MADE THE LIST</h2>



<p><a href="https://www.cr7-eyewear.com/en/" target="_blank" rel="noreferrer noopener">CR7</a>&nbsp;(Cristiano Ronaldo)</p>



<p><a href="https://www.fabletics.co.uk/" target="_blank" rel="noreferrer noopener">Fabletics</a>&nbsp;(Kate Hudson)</p>



<p><a href="https://kyliecosmetics.com/en-gb" target="_blank" rel="noreferrer noopener">Kylie Cosmetics</a>&nbsp;(Kylie Jenner)</p>



<p><a href="https://florencebymills.com/" target="_blank" rel="noreferrer noopener">Florence by Mills</a>&nbsp;(Millie Bobby Brown)</p>



<p><a rel="noreferrer noopener" href="https://www.humanrace.com/" target="_blank">Humanrace</a>&nbsp;(Pharell Williams)</p>



<h2 class="wp-block-heading">Sold on the vibrator necklace? Jumping for a chance at alien shoes? Or miffed to see your favourite brand missing — let us know below.</h2>


Vibrator necklace!? Celebs selling the wackiest things

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