The John Lewis Christmas ad has landed!
The countdown to Christmas is officially ON! Today’s release of the John Lewis advert (and several others last week including the super-stylish Burberry ad) means the Christmas train has officially left the station and woe betide you if you’re not on it by now!
Anyway, there are hundreds of Christmas adverts out there – some better than others – all designed to get us into the festive spirit, and part with some cash along the way, naturally. And it’s seriously big business. John Lewis is said to have spent £7m its advert this year, while the bill for Burberry’s ad apparently came in at a cool £10m. But then, the 3-minute story is directed by Asif Kapadia, who made the award-winning documentaries Amy and Senna, and the cast glitters with stars Domhnall Gleeson, Sienna Miller, Lily James and Dominic West, so fair dues.
Grab five minutes with your mulled wine and take a look at my top 5 – which is your favourite?