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Miley goes mental

Hello, who's speaking please? This fruity promo for her new album be Miley Cyrus' naughtiest stunt yet. Creative juices flowing or cynical marketing ploy - you decide!

Someone put Hannah Montana on the naughty step immediately!

Miley Cyrus released her EP SHE IS COMING last Friday – six brand new songs including Mother’s Daughter, Cattitude (feat. queen of drag RuPaul) and, the rather fitting, Unholy, read on and you’ll know what I mean.

Have you seen (or, should I say, heard) the promotion videos? You’ll want to watch them with your hands over your ears because they’re bizarrely set to the soundtrack of Miley chewing and slurping.

View this post on Instagram

SHE IS COMING everywhere 5/31 ❤️🔥❤️🔥

A post shared by Miley Cyrus (@mileycyrus) on

Not to mention the tatted-up, toned and crop top clad singer raunchily gorging on various unknown fruits and rainbow sprinkle-covered bananas, with the words SHE IS COMING superimposed over the top. Subtle, no. Headline grabbing, like, totally.

Never one to shy away from a bit of controversy (we all remember Wrecking Ball), let’s give Miley kudos for the marketing strategy. It’s totally bonkers, memorable and NSFW (look it up) which is reason enough to make it onto Muddy.

PS Did I mention there’s also a line of $20-a-piece condoms with digital track to accompany the album? Discuss.

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