Have kids, but hate Paw Patrol wallpaper and the sea of plastic toys? You'll love Windsor-based Minifili, an online boutique where cool, Scandi style rules.
I’m a huge fan of all things Scandi – the mid-century modern furniture, the food, the fashion, the darker than dark TV crime dramas… need I go on?! But in a sea of plastic Barbies and Paw Patrol figures, finding kids’ toys and interiors that share that vision can be tricky. Dare I say it, almost impossible.
Stop aggressively Googling, may I introduce you to minifili – a Windsor-based business that curates a collection of gifts, furniture, interior accessories and toys where beautiful design rules. You’ll only find brands (from all over the world) that share their passion for quality, creative design and functionality. Babies, kids, and even grown-ups are all catered for and it is mini magnificent.
Minifili handpick products that are not only built to last but aesthetically work for all ages. It is genius. The Candylab mid-century wooden cars have heirloom toy written all over it. Take a peek at the In2Wood furniture which combines the tactile simplicity of birch plywood with a pop of colour. Check out Meri Meri’s collection of soft dolls, wardrobe options, and accessories. If I list all 47 brands here, I will only be stopping you from disappearing down a minifili rabbit hole and supporting one of the most exciting Berkshire businesses I have come across in a long time.
Beautiful things for you and your kids to enjoy, with the added bonus that your home won’t look like the Cartoon Network has vomited characters all over the floor. A visual delight and every item is something you and your kids will truly cherish.
Monday: 9am – 3pm
Tuesday: 9am – 3pm
Wednesday: 9am – 3pm
Thursday: 9am – 3pm
Friday: 9am – 3pm
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