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Jax Jeans

Muddy says: If you’re looking for effortless, Insta-fabulous fashion, you’ll find it at Jax Jeans. This Berkshire boutique is home to cool brands.

Jax Jeans Hungerford women designer boutique logo

Jax Jeans is a fashion hotspot in a small historic market town. This Hungerford boutique showcases premium womenswear brands, designers and emerging talent. Jax Meehan really knows her fashion onions, with labels in-store including the so-hot-right-now Rixo London, whose pretty, printed dresses are the Instagram style influencer pack’s favourites, plus SET Fashion and Donna Ida.

There’s also lashings of shoes (it’s trainer nirvana – and I love all of the Rose Rankin and Crime London styles), accessories and gifts (don’t miss the Blessed London earrings). Plus the shop frequently host talks from industry luminaries such as Donna Ida, aka the denim queen and showcased the legendary fashion designer Sara Sturgeon’s debut wedding dress collection.

Finally, Jax Jeans also stocks menswear, so while you’re trying on all of the jeans, dresses and ‘buy me’ blouses, send your fella upstairs for a wardrobe reboot. The staff are lovely and the shop is full of fabulous fashion – a trip here makes the physical act of going shopping fun again. Your credit card will start twitching the minute you walk through the door. Don;t fancy going out, order online, just saying. 

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The Urban Guide to the Countryside - Berkshire