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B The Lifestyle Shop

Muddy says: Simple, stylish, Scandi-inspired boutique stocking cool women’s, men’s, home and gift products in Newbury. Wrap it up, we’ll take the lot.

B The Lifestyle Shop Newbury Berkshire independent fashion and homeware scandi style boutique founder and owner Emma sat on a bench outside the shop window

Fabulous local boutiques don’t come along often, but B The Lifestyle Shop is quite the discovery. It offers wide range of items including effortless, cool women’s and men’s clothes by Scandi brands like Ichi, Selected, Minimum, plus gorgeous gifts, greeting cards, jewellery by Matthew Calvin, bags, stationery and a lush selection of succulents.

The owner Emma Bees has a background in retail and dreamt of opening her own shop. But she had a clear vision– to sell simple, modern items that are design led and lovingly sourced products from all over the world. In just one year, Emma has opened ‘B’, launched her website (sharing the love outside of Newbury – whoop whoop), won the Muddy Award for Best Women’s Boutique, introduced a men’s clothing into the mix. *Cue grateful women everywhere*.

Judging by the number of new things from ‘B’ in my wardrobe, it’s most definitely got the Muddy seal of approval.

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The Urban Guide to the Countryside - Berkshire