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Gotta Have It

Love a cool sweatshirt? Get your kids on the act with these gorgeous Bob & Blossom tops that have me dreaming of Neapolitan ice cream. And they're available at the NEW Scandi-inspired B The Lifestyle Shop in Newbury.

Has your life got a split personality? Because mine does. On the one hand I love print, a splash of colour, frills and pom poms. They don’t always love me back, but I try. And on the other, I love love LOVE the simplicity – no not boring, naysayers – of Scandi design. I fantasise of a neat, tidy, cool life – full of beautiful items. Just add a ruddy faced, handsome hipster, and the picture is complete.

So when I spotted a new shop was opening in Newbury that is a celebration of all things Nordic, I got more excited than Sarah Lund at a knitting convention.

Lifestyle store owner Emma Bees of B The Lifestyle Store walking on a London street past an old back wall fringed with foliage

B The Lifestyle Shop owner Emma Bees strutting her stuff

Owner Emma Bees is a local mum with a background in retail who always dreamt of owning her own shop. Say hello to B The Lifestyle Shop, her new baby stocking things she loves – and it shows. This is a highly curated collection of stunning, simple women’s fashion, homeware, gifts and cute things for kids. Berkshire, we’re in for a treat!

Inside the Scandi style B The Lifestyle Shop in Newbury Berkshire – women's fashion, homeware, gifts, and kids clothes and toys

Emma let me have a sneaky peak while she was putting the finishing touches to her shop, and here are my favourites.

Handmade linen jumpsuits and dresses from Lithuanian brand OffOn in black, blue and red

Long sleeve black linen jumpsuit £110, Blue dress and red jumpsuit, both £95







I’m a massive fan of jumpsuits and dresses. One item thrown on and your good to go. And these handmade linen pieces by Lithuanian brand OffOn are to die for. The pictures don’t do it justice as the quality is fab. When you’re doing simple – quality is key. Red, is definitely giving me all the heart eyes.

Blush short sleeve blouse, long sleeve black and white floral top with frill, leopard print top and long sleeve swing top

Stand out from the crowd in an understated but big style top, £45

Easy-to-wear tops that you can sling on with a pair of jeans are also a fail-safe. B The Lifestyle Shop does a nice line in cute tops, they’re mid-range in price at £45, but you get a lot of bang for your buck, so it’s worth spending the cash for something a bit different. The number of compliments you’ll get, will be worth it. Trust me.

Simple geometric necklaces in gold and silver hanging from a simple wooden peg board

A Weathered Penny necklaces from £14

Want to see more? Oh go on then. Literally love all of these necklaces  by A Weathered Penny – a little something subtle to pep your outfit day. And with the price starting at £14, the perfect pre-pay day treat.

Cool and cute cuddly toys for kids rabbits wearing heat shaped glassed and bears with moustaches

Kids toys can be cute and cool – especially when they are an Ilovenoodoll

The ankle biters are not a design after thought either. The kids toys, books and clothes are actually really exciting. Quirky and unusual, they make the perfect gifts. These ilovenoodoll cuddlies are brilliant, but make sure you check out A Lovely Little Company’s night lights, and the to die for Bob & Blossom sweatshirts and Fred and Noah leggings.

Round wicker bag with short handles

The Insta famous round wicker bag

Finally, no summer outfit (yes it is still summer despite the torrential bloody rain) is complete in 2017 without a round wicker bag. It’s £29, and one pic posted on Instagram with this bad boy and you’ll be as hot as a fashion influencer with a 50,000 followers.

If you’re in Newbury on Thursday 10 August pop in and see for yourself. Doors open at 10am and then let me know what you think. I think you’re going to love it. Here’s to a simple but very stylish life. If you’re not in Newbury, the online shop will open for business later in the year. Watch this space.

B The Lifestyle2 Kendrick House, Wharf Street, Newbury, Berkshire RG14 5AP. 

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