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It’s in the jeans – new season denim we love

We're staging a fashion intervention. Step away from the loungewear, it is time to get back into jeans. We've scoured the high street and local indies for the best of the bunch.

Buying jeans can feel like a unique form of torture. For me, it’s up there with swimwear shopping and a visit to the dentist. But I love them, I live in them, but finding a pair that suck me in, lift my droopy bottom, keep the muffin tops tucked in and make my legs look like Kate Moss’s, well that’s a challenge – but one I’m happy to accept. Plus this week is Jeans for Genes week – raising money for children affected by genetic disorders.

Hiut Jeans

Made in the Welsh town of Cardigan, Hiut is a real British fashion success story making world class jeans (Meghan Markle's a fan) and supporting local communities. Made using organic cotton, the Betty Black tapered leg is a worthy investment – super-flattering, high waisted and at leg which suits most body shapes. Plus you don't have to wash them for six months and you get free repairs for life.

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Great denim, great price and the fash pack absolutely love 'em. Mango's denim is on fire right now and the slouchy cut are calling our name, Having lived in joggers for six months, these jeans are the baby step we need to get back into jeans.

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M&S sells a pair of these £19.50 Sienna straight leg jeans every minute. Is it any wonder at that price! They are the bargain of the century, but also one of the best fits EVER. Straight legs look great on everyone plus M&S tick eco box using less water in the dyeing process and sourcing sustainable cotton. Available in six shades, why not buy one in every colour?


Whistles barrel leg jeans are an absolute Muddy favourite. They flash a bit of ankle and don't cling to any lumps and bumps. It was love at first sight. Off white denim is a hot hue for autumn, but probably only works for those who don't slosh coffee down themselves. Not me then. Currently offering 20% off you can find them at Camp Hopson Newbury, Whistles store in Windsor and John Lewis Reading.
Now £76, was £95

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Red Button Blue Soul Casuals

New brand alert! Red Button Blue Casuals is Dutch fashion biz with fit, style and sustainability at its core. The girlfriend jeans are looser than a skinny, with a high waist, lots of stretch and a cool turn up. Available from Newbury's Fifi & Moose.

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The holy grail! A jean so smart they'll take you anywhere – work, rest or play. The dark marine colour, front patch pockets and wider leg make a stylish change from boyfriend and skinny fits. Plus they're a bargain at just 30 quid, so if wider legs lose fashion favour you won't be crying at your credit card bill.

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The 90s called and they want their boot cuts back. Well tough, because that subtle kick is the fashion fit of the season. If you're ready to invest in a pair that give you supermodel legs and the illusion of extra height, then it has to be Frame, available from Hungerford's Jax Jeans boutique. The Le High Flare in Film Noir are not cheap, but money can't buy the shape they give you.

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Donna Ida

Denim trends come and go but if you find a shape you love, hold on tight. Skinny jeans are less of an obsession but a religion for many women and Berkshire's Donna Ida has designed the perfect pair. Rizzo is a collection staple and bestseller: high waisted with plenty of stretch and hugs you from hip to ankle. Wear tucked into boots with a chunky knit or with trainers and a blazer. Donna recommends you squeeze into the smallest size you can get into to allow for stretch.

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