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Children

  • B the lifestyle shop orange backpack

    Too cool for school

    Back to school klaxon! Shop the coolest kit to ensure your kids stand out from the crowd, starting with this backpack made from recycled plastic bottles.

  • Kids’ summer style edit

    Anyone else's kids shot up a few inches during lockdown? We've got you covered with our pick of the coolest, colourful childrenswear to style out the summer.

  • Jax Jeans Falka basket bag

    Add to basket! 10 bags to buy now

    Light to carry, and gorgeously artisan, perfect your summer picnic style with one of these lovely wicker and woven totes.

  • Babies on the brain

    Is there a new little prince or princess in your family too? Click this way for the cutest newborn clothes around. Awwww!

  • Coochy cool

    Our fashion favourite Cos is launching babywear this week - and we've gone gaga for it. Behold the cuteness!

  • Millie pink charm bracelets colourful glitter band with solid silver star and heart charms on arms

    Millennial magpies

    Worried about your teens' choice of arm candy? Problem solved. Millie Pink's new bracelets are cool, colourful and less trouble than a crush.

  • women standing in a field in the rain wearing Insane in The rain colourful graphic print rain macs

    April showers

    Perk up dull days with Insane In The Rain's fun-all-over jackets – made entirely of recycled plastics.

  • It’s a girl’s world

    Millie Pink's girly accessories are so cute, colourful and cool it make my ovaries ache.

  • Gotta Have It

    Love a cool sweatshirt? Get your kids on the act with these gorgeous Bob & Blossom tops that have me dreaming of Neapolitan ice cream. And they're available at the NEW Scandi-inspired B The Lifestyle Shop in Newbury.

  • Family packing sorted

    Dress the family for your hols without breaking the bank or exceeding your luggage allowance.

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