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Fifi & Moose

Muddy says: this Newbury boutique punches well above its weight when it comes to stylish brands. An innocent browse here invariably ends with my credit card catching fire, oops!

red brick exterior and half moon window of the fashion boutique Fifi and Moose Newbury

red brick exterior and half moon window of the fashion boutique Fifi and Moose Newbury

When you find a cool fashion boutique selling lesser known labels outside the M25, you now you’re credit card is going to get a battering. Fifi & Moose in Newbury is that place. This boutique (tucked away from the high street in the pretty courtyard, Weavers Walk) showcases premium womenswear brands, designers and emerging talent. Owner Ali Goodman really knows her fashion onions, with labels in-store including the so-hot-right-now Essentiel Antwerp, 1234 Jumper and Otta’Dame, whose feminine pieces were seen on many influencers during LFW. 

There’s also lashings of shoes (it’s ankle boot nirvana), accessories and gifts. And finally, the interiors are an oasis of calm and Ali and her team are so helpful and welcoming that a trip here makes the physical act of going shopping (as opposed to clicking online) fun again.

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The Urban Guide to the Countryside - Berkshire