She’s on fire this morning! Thanks Muddy Bucks & Oxon for sharing this little gem of a promo… With Wimbledon and Euros out the way and bad news all the way on TV at the mo, I’m starting to itch for the feelgood of the Olympics, all those tales of sacrifice, the sobs on the podium, that wonderful feeling of being British and proud of it, that feeling from London if we can replicate it  of ‘oh-my-god-we’re-actually-winning!’

There will no doubt be gazillions of Olympics ads coming through in the next few weeks but you will absolutely, definitely, categorically want to see this one, made to advertise the UK Paralympians but massively uplifting and challenging to anyone whose perceptions of disabled people in general are stuck in the Seventies.

The Channel 4 promo came out a few days ago but if like the rest of us you haven’t had time to see it yet, in which case, here you go. Enjoy.