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Cult US make-up brand

The cult Instagram-able brand Milk Makeup - in all it's grabbable, easy-to-use glory - has finally arrived in the UK! Hurrah!

Hurrah! Yet another of our favourite stateside brands is now available this side of the pond. Like Glossier and Drunk Elephant before it, now cult American cosmetics label Milk Makeup has just launched in the UK.

Milk, originally from New York, keeps its New York state-of-mind at the heart of the brand –  this is makeup for busy adults with important things to do. We likey!

The appeal? Many of their products are either multi-use, cream-textured or in their unique deodorant-like style packaging. Perfect for those of us who need something quick and easy to apply and blend (preferably with fingers!) and can be chucked in your handbag for any touch-ups. It’s low-maintenance millennial cool.


This brand straddles the generations, from teenagers & pre-teens with their glittery eyeshadows, and tattoo stamps, to working mums who need something quick and easy to chuck on in the morning in 5 minutes (can’t be just me) like the multi-use Lip + Cheek stick. So perfect for either a gift for your teenage daughter just getting into makeup, or for a cheeky purchase for yourself for some added colour this upcoming spring.

Their products are award-winning, with their Holographic Stick winning a Best of Beauty award by Allure, and even better, all products are paraben free, cruelty-free, and 100 % vegan. So it’s guilt-free shopping!

Milk Makeup founder Zanna Roberts Rassi and founder of Cult Beauty Alexia Inge show you how to achieve the ‘Milk’ look.

Check out Milk’s range of 31 products of Milk Makeup, ranging from Skincare, Suncare, and Makeup now available on Cult Beauty. Go! Go! Go!

Words: Hayley Barnes

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