The Urban Guide to the Countryside
Edition

Wouldn’t You Though?

14 Feb 2017

Puma muse Kylie Jenner

Has your enthusiasm for lycra and exercise slipped? My halo is definitely losing its shimmer. My running trainers are gathering dust and I’m putting a fair few hours in to perfecting my pot belly and drinkers elbow. Before I slip into a alcohol-fuelled biscuit coma, I discovered Puma’s SS17 Swan Pack collection. Designed in partnership with the New York City Ballet, Puma has got me leaping for my leggings (or tutu) with a renewed enthusiasm.

As a continuation of the ‘Do You’ campaign that launched last year, Swan Pack is inspired by the grace and strength of ballet, combining performance, functionality, and style. The mostly black and white collection features swan-inspired details, feathers, iridescent fabric, and everyone’s favorite: the Basket Heart sneaker. 

Check out the incredible campaign photos, modelled by the New York City Ballet company… and model of the moment Kylie Jenner. Meanwhile I’m jetéing off to my barre class.

The collection is available now in Puma stores and online at puma.com.

 

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The Urban Guide to the Countryside -
Berkshire Edition